Check out the steamy commercial for Heat after the jump and kick off times.
“My fragrance is a unique expression of a woman’s powerful sensuality,” Beyoncé said in a statement. “The
scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and to be desired.”
According to a press release, “The visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal.”
The event kicks off at 6pm in Union Square Park, NYC, for those that can get there.