Beyoncé Launching New Perfume In New York City
January 31st, 2010
Beyoncé fans look out! The superstar is hitting New York City’s Union Square for the launch of her new fragrance, called Heat, this Tuesday (February 2).
Check out the steamy commercial for Heat after the jump and kick off times.
“My fragrance is a unique expression of a woman’s powerful sensuality,” Beyoncé said in a statement. “The
scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and to be desired.”
According to a press release, “The visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal.”
The event kicks off at 6pm in Union Square Park, NYC, for those that can get there.
