Eva Mendes To Star In Calvin Klein Underwear Ads
March 17th, 2008
Calvin Klein announced today that actress Eva Mendes will be featured in their upcoming underwear advertising campaign, beginning this fall.
The sultry ‘Training Day’ and ‘Hitch’ actress will appear in global print and outdoor advertising campaign for the launch of CK’s new underwear line, ‘Seductive Comfort’.
CK’s chief creative officer, Bob Mazzoli, said the new collection of bras will offer “the unique combination of the Calvin Klein aesthetic, with a new level of fit, support, and superior comfort”.
“We are thrilled to have Eva Mendes as the face of Calvin Klein Underwear and Seductive Comfort… Eva’s universal appeal will enable us to communicate this new launch to our worldwide audience,” he said.
Added Mendes, “The company has such an incredible creative legacy. I’m honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear."
Calvin Klein also recently announced that Mendes will feature in a new fragrance campaign, which also launches in the fall.
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Photo courtesy of Columbia Pictures.