





The new promotional poster for the ’90210′ spin-off, due to hit U.S. tv screens on September 2, has been revealed and The Celebrity Truth can give you a sneak peak here.
Rick Haskins, executive vice president of marketing for network The CW tells TV Week, “One of our primary goals in developing a campaign is to match the marketing to the personality of the individual show, so ‘90210’ will have its own unique look and feel, as does ‘Gossip Girl,’ and ‘Privileged’ and ‘Top Model.
“For the ‘90210’ campaign, we’re using a lot of vibrant colors and natural sunlight to give it a Southern California appeal to communicate a fun, inviting atmosphere that will appeal to our target audience.”
Check out the new promotional poster below.
Photo courtesy of The CW. Logo courtesy of Fox.