It’s been a big week for Kanye West.
Following the announcement that he is set to launch his own fragrance and coming under fire from South Park, the rapper is now launching his own line of drinks in conjunction with Guru Beverages Inc.
“I express myself through music, fashion, art and design and that’s why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product,” West said in a statement.
According to the company, the rapper will be involved in the development of the new energy drinks that will be “inspired by his own personal artistic vision,” and should hit stores later this year.
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