In a move sure to aggravate animal rights group PETA, Matthew McConaughey has thrown his support behind a new campaign promoting beef as the voice-over of their radio commercials. Have a listen here on The Celebrity Truth.
McConaughey, whose girlfriend Camilla Alves just gave birth to their first child, is part of the new push to eat meat from the National Cattleman’s Beef Association.
Meghan Pusey, a spokeswoman for the organization said, “We are certain once consumers hear it, they will recognize the new voice for its endearing quality and it will reinforce their passion for beef and the protein body benefits it provides.”
There had been no response from PETA at the time of writing.
Listen to the commercial below.
Photo courtesy of Warner Bros.