The Celebrity Truth

Matthew McConaughey has opened up an online store in the name of J.K Livin, a name inspired by his late father meaning ‘Just Keep Livin.’

The new store will feature mens and womens apparell along with infant goods and music, with a statement on the company’s website saying:

 “J.K. Livin is not a rulebook, it’s a lifestyle, and because everyone can apply it differently, we decided to start the j.k. livin family.  so you too, can apply j.k. livin to your own life, in your own way.”

Photo courtesy of Paramount Pictures.

This entry was posted on Saturday, October 4th, 2008 at 7:40 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.