Paris Hilton Inc. expands once again, as the heiress unleashes the latest fragrance in ever-expanding empire, Siren.
The 28-year-old comments on the ad campaign for the new scent saying, “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid.”
She adds, “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”
Partnering with Parlux Fragrances for her perfume, Siren will arrive in stores July.
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