Pepsi Responds To Michael Jackson Fire Video
July 17th, 2009
Pepsi have responded to the leaking of footage taken during a 1984 commercial shoot, where Michael Jackson’s hair caught fire, saying, “We didn’t put it up and we don’t know where it came from.” We’ve also tracked down a classic Pepsi commercial that starred Michael after the jump.
The 25-year-old clip has made headlines around the world, as it’s the first time anyone has seen images of the infamous incident.
Nicole Bradley, spokesperson for Pepsi, issued the following statement to EW:
“We don’t know how the footage became available. Twenty-five years later, we’d question why anyone would want to share such frightening images. It was a terrifying event that we’ll never forget.
We were grateful for Michael’s recovery and for the chance to continue working with him on a number of successful projects.
As for Michael as an artist, his music helped us define a generation and, like everyone else, we’re deeply saddened by his passing.
Additionally, when questioned about who owns the rights to the clip, Bradley responds, “We don’t know where it came from. We don’t know what that footage is. It’s 25 years ago. We don’t know who owns it, so we have no recourse as far as I know. I can only tell you what I know. We didn’t put it up and we don’t know where it came from.”
Check out this Pepsi ad that stars Michael and remixes Billie Jean.
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