Pepsi Unveils New Michael Jackson Collectible Cans
May 3rd, 2012
Pepsi have unveiled their new line of cans, emblazoned with the image of Michael Jackson as part of a multi-million deal with the estate of the late King of Pop.
The campaign kicks off in China and the US in the next few weeks and co-incides with the 25th anniversary of Jackson’s Bad album, with the collectible cans including codes to download special remixes from the album.
There’s been no word on how much the deal between the soft-drink manufacturer and the estate of Michael Jackson is worth and what’s involved in their newly formed alliance.
Jackson endorsed Pepsi during the 80s including the infamous commercial where the singer’s hair caught on fire and burned his scalp in 1983.
Photo credit: Pepsi
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Tags: michael jackson, music, pepsi