The Celebrity Truth

Uma Thurman has commenced legal proceedings against cosmetics giant Lancome in a bid to claim $US15 million from the French company, after accusing it of using her name and face in advertisements well after her contract had expired.

The actress claims that Lancome, which is owned by L’Oreal, of using her name and face in commercials for years after her contract expired in September 2004 in Europe, and December 2004 in the rest of the world.

Her lawsuit alleges that the company gave the "false impression" that Thurman was still linked to Lancome. They also failed to tell wholesalers and retailers to stop using the ads that feature Thurman, her lawyer Bert Fields said.

"Celebrities will now be careful about doing deals with Lancome. They continued to use her photographs long after the contract was over," Fields said.

L’Oreal spokeswoman Jennifer James said in a statement that "the use of Ms. Thurman’s image after her contract expired, however minor, was neither deliberate nor intentional."

Thurman’s lawsuit, filed in Manhattan federal court, followed a suit filed by Lancome on Wednesday (May 7) in the State Supreme Court in Manhattan, in which the company claims it did not violate its contract.

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Photo courtesy of Tag Heuer.

This entry was posted on Sunday, May 11th, 2008 at 10:56 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.